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How to Use Instagram for Business

Are you considering using Instagram for business? Since 2010, this social media network has been one of the most profitable internet marketing strategies. Interestingly, many marketers and brands are making it big by advertising their businesses on Instagram.

Here’s the deal:

Men, women, youths, even little kids spend a greater percentage of their time on Instagram viewing videos and photos. With this background, it’s only important that you take advantage of this reality.

This post provides five huge ways (including promotional platforms like SocialBoss) through which you can use Instagram for business.

5 Ideas for Instagram on Business

According to Statista, unlike Facebook which has higher competition, Instagram is not so competitive. And since Instagram’s API improved earlier this year, it has become easier for businesses to connect with a wider audience.

Below are five strategies that will help you improve your business and meet your targeted audience:

Create Your Business Account

Creating your Instagram profile is the first best step in the process of using Instagram for business. Without a winning business Instagram account, you really couldn’t connect with your best audience.

So, what are the steps involved?

  • Choose a brand name that’s similar to what you use on other social media network’s (like your Facebook brand name)
  • Make your business name your username (no space included)
  • Add your website URL (or a link to an ongoing campaign or promotion)
  • Describe your brand in the bio
  • Set your company’s logo as your profile photo so that your brand is easy to find.

Determine & Use Relevant Hashtags

Hashtags are an excellent way to catch people’s attention and keep them informed about any particular thing.

Instagram allows you to use up to 30 hashtags on a single post; nonetheless; five to seven hashtags are sufficient.

Now, the relevance of your hashtag also matter. If you run a hair business, you’d readily find #hairexperts or #hairproducts, for instance. Instead, use a niche hashtag that distinguishes your brand and brings you closer to members of your tribe.

Create hashtags around your tribe – that’s the bottom line.

Get the Best of Instagram Stories

Telling your brand stories is another amazing way to use Instagram for your brand. Apart from the fact that this video-sharing platform helps people to easily relate with the products that you sell, it also speaks to their heart.

People love stories. And Instagram Stories give you the big advantage – tell people how your brand started and grew. Success stories of customers who have used your products are also sure to get people following your brand.

Post Rich Content Regularly

Another awesome idea for using Instagram for business is regular, rich content. Inasmuch as you don’t want to annoy people with gist about your products, you should create engaging content.

When your posts are interesting, the number of your Instagram followers will increase. Besides, regular posts gives you an active social profile which people can trust and run to anytime they need a product or service.

Mention Influencers in Your Posts

Influencers can give your brand a shout-out when they’ve tried your products out. That’s one of the best parts of influencer marketing.

When big names and celebrities express their love for your product or service, their followers get curious about your brand. They want to get the same satisfaction as their role models. Don’t know how to begin? Start by mentioning influencers in your posts. They’ll get a notification and become interested in your brand.

Wrapping Up

Out of the many ways to use Instagram for business, this post has discussed five. Trust me, SocialBoss has helped many businesses grow their followers and connect with their targeted audience.

When you grow your account using these tips, you will ultimately increase your brand awareness and boost sales. Are you ready? Let’s hear from you.


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Clifford Pierre Jr.                                    
Clifford Pierre Jr.                                                          
CEO, Adifferentia